We have maintained a very small site over the years. Consequently, our audit is uncommonly small, but does include three appendices that are redacted from the document that we are sharing. You can download to see image references to the appendices, or read the copy from the audit here.
Agillian has decided to migrate it’s current website onto the WordPress content management platform. This migration will facilitate easier changes/update to the content. The user interface of WordPress is very user friendly and offers quick and easy to use options for managing all the content on your website.
A technical issue changed us toward had coded PHP.
We recommend keeping the same URL structure while migrating to the WordPress installation. This will help to reduce the likelihood you will see a loss in traffic.
Due to the move away from Wordpress we also changed the redirect plan to accommodate a reduction in pages; instead of 1-to-1 redirection.
Remove of Page
The following screen shot shows a page that we feel should not be transitioned over to the new site. The content is no longer relevant to Agillian’s SEO audit or consulting services. Page: http://www.agillian.com/strategic-partners.php
Implemented as written.
It is important for a company that provides Internet marketing consulting to create clear, relevant and compelling content that will benefit the clients looking for an effective partner to propel their business. Effective original content is one of the key components of Agillian’s overall online success.
Good News! We also added a third consultant.
We updated both the testimonials and the images logos of clients.
These assets were rolled into homepage.
According to Google Webmaster Tools, the Agillian’s site currently has 18 pages in Google’s index. This is an excellent representation showing that all of the landing pages on the site are also receiving traffic.
Sitemaps and Robots.txt
An XML Sitemap is key to facilitating proper indexation by both Google and Bing. Currently Agillian only has an HTML Sitemap at http://www.agillian.com/sitemap.php. Also because Agillian’s website was built on custom code it does not contain a robots.txt file.
The ultimate decision was to reduce the site to a size that does not warrant external XML Sitemap.
Since the page title is arguably the most important piece of real estate as far as SEO goes, writing titles that are both optimized and compelling is critical to both ranking and click through rates. Agillian has optimized the page titles effectively.
Meta description tags, while not important to search engine rankings, are extremely important in gaining user click-through from SERPs. These short paragraphs are Agillian’s opportunity to advertise content to potential clients. It is important that the Meta description tags be longer than 70 characters, but not too long as then Google will truncate them and reduce their readability. Agillian has kept it’s Meta Descriptions within the recommended length.
Images In the new version of the site Agillian should forgo height and width tags to support a fully responsive web design.
According to a survey performed by Kissmetrics 47% of consumers expect a website to load in under 2 seconds. This same survey found 40% people abandon a website if it takes more than 3seconds to load. Numbers like these reinforce the notion that site speed maters to businesses and consumers alike. Having pages that load even a second to long can result in a percentage of missed conversions.
Refer to Appendix B. The current Agillian.com site receives mixed results from site speed graders. Take advantage of minification and script order to create better perception of speed and accelerate Google download.
The goal of increasing site speed in this iteration has been balanced against producing a fully responsive design. We made several decisions that are explicitly against speed best practices, but still delivered a net increase in our perceived site speed.
Director of Marketing,
We were very pleased with the work Carlos and Kevin did on our site audit. Agillian completed the site audit ahead of schedule and delivered it in an easy to read format with documents listing every page on our site that needed attention (in the thousands). The changes we made to the site over the next month have not only made a better experience for our customers, but also increased our organic search traffic. All in all the site audit was an investment well worth it.
Carlos and I worked closely during his time at Unbounce. He is great for a laugh, a team player, and when it came down to it, he was all business. Highly informed and strategic, Carlos is definitely someone you want in your corner.
Agillian is a standout company in the SEO business. Kevin is extremely knowledgeable and very easy to work with. He has provided us straightforward and sound advice to achieve our goals of increasing our conversion ratio, improving the quality of our content and configuring our site to be much friendlier to and more stable within the major search engines. I would recommend them without hesitation.