1. In Ye Olden Days
With Web 1.0 if you had a revolutionary new malt liquor and champagne hybrid, that came in both a full bodied classic flavor and a less filling light version, then this was it. You had a product on a page somewhere, in the vast vast vast
internet. And you were glad to have it!
2. Presto! Ta-da!
No longer satisfied to have your product sit by its lonesome? Thank the webgnomes and webmagicians who conjured up social networking! This amazing new technology eliminates the drudgery of marketing a product! Merely offering the opportunity for users to review or comment on something will draw great numbers out of a critical aether
! Even in its most basic form this provides a significant amount of depth!
3. Level Up.
This simple feature can be greatly enhanced by allowing users to create a profile page. Who is this person condoning or condemning Scrubbly Bubbly? One look at their list of favorite bands will determine the validity of their input. User profiles cheerfully strip anonymity and lend an approximation of credibility! Taking it one step further, allowing users to comment on and rate reviews (and then comment on and rate comments and ratings, and so on and so forth forever), opens up a dialog about the product. You have officially turned your passive product page into an active area for discussion! Who likes Scrubbly Bubbly, who doesn't, who's wrong, who's right, and why? Not only will this encourage people to return to your site, but it will entice newcomers to join the conversation.
4. Offering More
Scrubbly Bubbly. There it is. I've seen it. I've formed an opinion about it. I'm never gonna look at it again! Why should I! I have LOLcats to look at! Offering exclusive, original content like recipies or tutorials from notable or knowledgable sources will first and foremost distract people from their Facebook walls and Yahoo games long enough to think about the product again. Plus, it gives your current customers a deeper satisfaction with the product and a reason to return to the brand, while at the same time demonstrating an exciting breadth of possibilities for new customers to consider.
5. Go Viral
Bulk up your original content, keep it regular, set up an RSS feed and encourage people to subscribe. This way they are constantly being reminded of your product and its many appeals and uses. This content not only creates testimonials for the product, but it creates real world links. Users interested in a particular bar or mixologist will suddenly find these articles endorsing Scrubbly Bubbly, complete with recipes at which they can try their hand. Quicklinks to web aggregating services such as StumbleUpon, NewsVine and Technorati encourage readers to share articles they find interesting with their network of contact--exposing even more people to the product.
6. Your Imagination Is Your Only Limit!!
Go nuts! Throw everything in there! A video section can highlight people having fun with a product while, more important, capturing the finite ADD-riddled attention spans of today's web user. If this product is in a big store full of varying lifestyle products, or even just other products from the makers of Scrubbly Bubbly, a tag cloud is a good way for users to find relevant pages while navigating around the products they find lewd or racist, or whatever! There are countless ways to connect products to customers. But beware! While verflowing your pages with senseless social networking widgets does create a harmony of perpetual information, it also looks a mess! The real skill lies in only using enough social networking elements to be effective.
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